• Understand me
• Understand you
• Adapt to you to improve our relationship and my effectiveness

But how do we start to understand who we really are, or start to understand the personality of another?

For centuries, philosophers have identified four broad types of personality. The psychologist Dr Carl Jung further developed this idea in the 20th Century. He suggested that all four personality traits or energies are present in all of us and the different balances between them are what make us unique. The Insights Discovery Profile is a highly accurate and validated system for measuring those balances.

The full range of psychological types can be depicted on a circle we call the Insights Wheel. At its simplest it identifies four groups or quadrants - at Insights we call them Fiery Red©, Sunshine Yellow©, Earth Green© and Cool Blue©. All of us will have one of these 'colour energies' as our dominant, preferred style of thinking, working and interacting with others.

Each colour energy has its strengths and weaknesses, depending on the situation and your perspective! In a team setting, a professional with Fiery Red energy may appreciate the considerate and supportive inter-personal actions of a colleague with Earth Green energy, while they in turn might respect the bold, 'go-ahead' Fiery Red attitude. However during a challenging period, the Earth Green energy may find their colleague aggressive and controlling, while in turn, the Fiery Red energy may find the Earth Green stubborn, uncommunicative and unwilling to change.

If we understand how we and others are likely to respond in a given situation, we can communicate with them in a way that allows everyone's best qualities to be celebrated and valued, ease any tension and reduce the likelihood of misunderstandings.

At a time when any company is only as good as its people and their knowledge, if you can harness that mutual understanding across the business you have the basis for significant strategic advantage.

Validation of the Insights System

Insights Vancouver
Telephone:  604.522.4229
E-mail:  info@insightsvancouver.com

© Andrew Lothian 1992-2003, Insights, Dundee, Scotland.
All rights reserved. INSIGHTS, INSIGHTS DISCOVERY and INSIGHTS WHEEL are Registered Trade Marks